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Internet Market Research PDF Print
All business decision relies on good quality data and like all of us time to gather this information is an issue.  The online marketplace moves at an unprecedented pace and keeping up with what your competitors are up too is difficult and time consuming and as a result is expensive. 

We have the resource to help you with this and more importantly we can deliver it in a way that will save you a considerable amount time and money and allow you to focus on your core business instead of diluting your staffs effort generating competitor reports.

Our extensive commercial experience and our understanding of outsourced process development means that we can not only deliver accurate and timesaving research but also help you refine and further develop these research projects to ensure that you have the data you require to deliver real value to your strategic online business decisions and of course your bottom line!
No matter what information you are looking for we will work with you to develop, plan and deliver an intelligent online research campaign designed to deliver what information you want when you need it in the format that you require.

Campaigns we have done in the past range from :

Identifying competitors within multiple regional and global marketplaces

Do you know who your competitors are and more importantly what are they doing?  It is very easy when a site is successful to sit back and watch the orders or enquiries flow in but it only takes one competitor to undercut you and your business can quite literally dry up overnight.  We can help to identify your key competitors and develop a reporting process to continually monitor their activities within the online marketplace ensuring that you have access to the right intelligence at the right time.

Price and offer monitoring – Daily, Weekly and monthly

We know who your competitors are but on the Internet things can change overnight and that change can seriously impact your business.  We can develop a tailor made monitoring package that will allow you to see exactly what they are up to in one succinct and detailed report.  The value of this type of report are easy to see.  Examples range from monitoring 5 core competitors e-commerce site for sales and special offers as they come online, this allows you to quickly react and where possible counter these with your own special offers through to price point checking on a range of specific goods.  We can handle daily, weekly or monthly packages the choice is yours.  How important is this information to you?

Search engine positioning

One key metric in today’s marketplace is free listing positioning within the search engines.  We will develop a monitoring package to allow you to review your competitors search engine positions in comparison with your own on a daily, weekly or monthly basis.

Traffic research and comparison analysis

Using a wide variety of online tools we will assist you in monitoring your competitors traffic and site popularity or even help you analyse your own web site logs to find out where your traffic is coming from.  Why is this important?  It allows you to focus on where to advertise to gain the highest return on your advertising pound.

Keyword identification

One of the most time consuming exercises for any site owner is monitoring which keywords are the most effective for advertising.  We will work closely with you to identify and measure which keywords are being used by your competitors and how best to use them to your advantage.

Data collection and analysis – Onsite polls, questionnaires

Like many sites you will collect data, it is the nature of sites that in many cases they collect too much data or the wrong type.  We have the expertise to assist you in streamlining this collection process and ensuring that the data is used to generate more business not bog down your current business.

To find the information you need the contact us and we can discuss you exact custom requirements.

Micro-Sites

One of the many tools in the Internet marketers arsenal is the micro site. Used to create a focus on a particular issue, product or element of a larger campaign the micro-site is designed to deliver a high impact and uniquely focused message to the general public.

We have the experience and expertise to help you develop and deploy micro-sites that not only have a massive visual impact but also collect and deliver business data to enable you to evaluate and realise the value of your marketing efforts.

Micro-sites can deliver a huge short term value as part of a viral campaign, online customer service questionnaire, political or informational campaign, product launch or promotional campaign.
What do you want? Call now and we will put together a package that meets your business needs.

 
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Make Stuff Happen Ltd., 19-25 Salisbury Square, Old Hatfield, Hertfordshire AL9 5BT, UK
Tel: +44 (0) 845 683 2526 Fax: +44 (0) 845 683 2527 Email : info@makestuffhappen.com

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